Rodarte recently released a video for S/S 2010 line, done by Jason Last + art director Jaime Rubiano. When it comes to art, I love anything that strays drastically from the norm. This video definitely fits that description, and it's worth a view. This video does raise an interesting what-if though: What if all fashion lines released a video for their collections, along with the normal magazine-run ad campaign? Showing the clothes in a video shows them in a different light than is seen in a fashion show, and at the same time gives the clothes more life and movement than a picture. Something interesting to consider.
Visit http://vimeo.com/12409561 to see the video.
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